Business Arabic for Corporate Clients

Reach New Markets in the Middle East

Arabic is the fourth-most-spoken language in the world, and the Middle East and North Africa (MENA) are a rapidly growing economic bloc. Furthermore, immigration to and from MENA is at an all-time high; most of the people reading this, if they live in a city of any size, have Arabic-speaking neighbors or coworkers, and these people keep strong ties with their homelands. The result of these changes is that MENA is having an increasing social and economic impact on the West, and many Western businesses are looking to form connections or strengthen ties with Arabic-speaking people. There is a clear demand for corporate, business Arabic.

Consider two scenarios: one business wants a leg-up as it embarks on a risky venture in an unfamiliar part of the world. Another business has just hired some Arabic-speaking professionals and is wondering how to make them feel welcome and valued. Two different situations, but they both have the same fundamental problem: the need to communicate with people who not only speak a different language but also have different customs and social values.

>The challenges to expanding a business into a new region and working with a new culture are many. Crossing the language barrier is only the most obvious difficulty. One should also be familiar with the etiquette and values of the new region you’re looking to expand into, both business-wise and socially. This is a matter that Nasma is devoted to; in all our offerings, we believe it is important for our students to learn to speak a culture, not just a language.

How Can Nasma Help My Business Grow?

The programs we create are unique to each business that hires us. Whether you need individual instruction or a multi-week Arabic group class, we’ll work with you to find a solution that fits your needs perfectly. Just tell us what you need, and we’ll come up with an engaging program that’s right for you.

In broad strokes, we will help you and your employees navigate through the Arabic business world. Here are a few things you might want to learn how to do:

• Complete the day-to-day aspects of business in Arabic: write emails and reports, give speeches and presentations, and conduct meetings.
• Conduct business in the Arab world: know the social and business etiquette expected by Arab people, understand their values, and anticipate any challenges.
• Learn the Arabic vocabulary and terminology used in business generally and in your specific field.
• Create a plan to help you find and secure opportunities among businesses with Arabic-speaking owners.
• Connect with Arabic-speaking employees, coworkers, and customers.