Meet The Founder

Caroline Haidar

I have a BA in Communication Arts with a minor in Education. As a certified Positive Psychology Coach, I am currently pursuing my master’s in Psychology, driven by a deep passion for education and identity. My mission is to empower heritage Levantine children to take pride in their roots, embrace their language, and carry their culture with confidence.

Having spent most of my life in the Middle East, I moved to New York in 2013 and fell in love with the city’s energy and diversity. Despite the distance, staying connected to my Lebanese heritage and immersing myself in Arabic culture has always been essential to me. I also recognize the immense personal and professional value of being bilingual and the doors it opens in a globalized world.

I have been teaching Arabic since 2010, developing curricula for both children and adults. With over a decade of experience, I have witnessed firsthand the power of early language exposure in shaping young minds, providing intellectual stimulation, and fostering a lifelong connection to culture.

Today, I am proud to lead a team of exceptional instructors and staff, offering immersive and engaging Arabic programs for learners of all ages. In addition to language education, we help corporate teams navigate the Arabic business world through tailored team-building activities and cultural training, ensuring a seamless and authentic experience.

As an author, I have published four Levantine textbooks and children’s stories in the Levantine dialect. Through Nasma, my goal is to celebrate the richness of the Arab world and inspire the next generation through education, connection, and cultural pride.